Truth & Thread
Father and young son holding hands at sunset, seen from behind, wearing matching black SOAR ON hoodies

Rooted, and made
to stay that way.

Heavyweight essentials for men who train early, hold things together, and don't need the shirt to talk.

SHOP THE DROPWhat the name means
7.4 OZ COTTONLIMITED RUNSSHIPS FROM ILLINOISNO RESTOCKS

Drop 1: Soaring

SEE EVERYTHING
Back view of the cream SOAR ON hoodie showing the large eagle back print

SOAR ON Heavyweight Hoodie — Cream

$78.00
Man walking into the gym wearing the black SOAR ON heavyweight hoodie, cream eagle back print in focus

SOAR ON Heavyweight Hoodie — Black

$78.00
Back view of the charcoal SOAR ON hoodie showing the large eagle back print

SOAR ON Heavyweight Hoodie — Charcoal

$78.00
Man in a warm café courtyard at golden hour wearing the cream SOAR ON tee

SOAR ON Heavyweight Tee — Cream

$48.00
Black heavyweight tee back with cream eagle and SOAR ON print

SOAR ON Heavyweight Tee — Black

$48.00
Charcoal heavyweight tee back with eagle and SOAR ON print

SOAR ON Heavyweight Tee — Charcoal

$48.00
A father and his son standing together on a neighborhood sidewalk at golden hour in matching cream tees

FATHERS & SONS

He's watching what you wear, and everything else.

The bundle is simple: an adult hoodie for you, a matching youth tee for him, and 20% off the tee, applied automatically at checkout. Add a gift note in the cart and we'll card it by hand.

BUILD THE MATCHING PAIR

Truth used to mean a firm thing.

Before it meant a correct fact, truth meant faithfulness — steadfastness, from the same root as tree, true and trust. Thread is the other half: what holds a thing together when it's worn hard and washed hot.

READ THE WHOLE THING

NEXT RUN · 180 PIECES

UNMOVED

One hundred and eighty pieces per run. When they're gone they're gone. Leave your address and we'll write once, when the next one opens.

First access, one email when it opens. Nothing else.